Anniversary, art, Decor, event, Exhibition, Family, fashion, Home, Interior, Interior Design, Kensington, Life, London, Queen, Royal, Royal Wedding, Show, The Queen, Trending, Uncategorized


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An Ideal Home for 110 years

London, 17th March 2018 – C’ette Culture is happy to announce that in a few short moments it will be part of the press team covering the UK’s leading home, interior design and innovation event – The Ideal Home Show! This spectacle marks the 110th year anniversary special at the Kensington Olympia Centre. The event will be led by property star and treasured ‘Location, Location, Location’ UK TV personality, Phil Spencer.

A total of 230,000 lovers of home renovation, home accessories, and gardening enthusiasts attend the event each year to get even more effective and practical insight into the world of property. For first-time buyers looking for good “how to guides” to get on the property ladder – there are free face-to-face sessions by leading experts. If your planning extensions to your property, or even looking to re-finance your property portfolio- then bring your budget and building plans to either the finance and property advice workshops, or the planning and architecture sessions for answers. Or you are just curious as to what the future of home technology will look like, then make sure you are there to witness it all first-hand.

And with almost half a billion pounds (£400m) being added to the UK economy in just as few days at at the event, you never know which member of the Royal family may turn up to say thank you; as HRH Queen Elizabeth the II has already attended the event 11 times to date.

On top of getting insider industry tips on home design this #IdealSpring, and mingling with celebrity shoppers, panelists and influencer’s, this momentous exhibition comes bearing edible and experiential add-ons throughout the 17 day extravaganza, things like:

  • The Eat and drink festival,
  • Ideal champagne bar,
  • Indoor beer garden,
  • Feel good stage,
  • Pamper Lounge,
  • But most importantly – A Royal Wedding cake competition

So grab some tickets if they are still available, and don’t be afraid to say ‘Hi’ when you spot us!


C’ette Culture is the inspiration and aspiration driven media platform that showcases the best creativity in the cultures surrounding it- as seen on
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art, business, Clothes, Couture, Denim, fashion, Fashion School, Jeans, motivation, Ravensbourne, start up, Trending, VF Corp, Work, Wrangler


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We have just seen the future of fashion at the Transitions 2.0 denim event at London’s Bargehouse @OxoTowerWharf and cannot believe what has just been witnessed- to the point that one of us playfully suggested to carry their jaw home in a wheel barrow! Okay, so that was clearly an excitably awe-struck assertion by one of our writers at the show, but nevertheless, what an event!

The attention of each room in the venue was held by the uninterrupted talent from @RavensbourneUK, and swathes of innovated denim couture. Unapologetic brick walls- part covered and part freckled in paint, modestly exposed autumnal-coloured steel beams, and tall 1930’s factory windows added to the tone of the private viewing: commercial conceptualisation with no pretences.


Denim and a Dream- fifth Image


@RavensbourneUK ’s ode to denim: Transitions 2.0, stands as a non-traditional industry simulation showcase for the up-and-coming fashion designers, new wave fashion accessory designers,  and next generation fashion buyers  at the celebrated design institute, all in partnership with the denim pioneers at @Wrangler (and parent company @VFCorp). The event breaks conventionalism in fashion and design academia because of principals that hold the project together at the seams:

  • Participating teams in the fashion showcase act as mini start-ups consisting of 3 listed fashion operations- fashion design, fashion accessories and fashion buying
  • Collections had to be original and conceptual, but have commercial viability
  • Create a new dimension or avenue for the themed textile (i.e. denim) in the fashion and design industry

Denim and a Dream- fourth Image

As each team’s designs are presented to and judged by actual specialists from @Wrangler, the participants know how critical the programme is to launching some careers. When speaking with some of the students during the show they voiced how important it is for the university to have projects like Transition 2.0 for them, because it gives them a taste of working in the industry in addition to assessing the development of their peers in both the design and fashion buying sides. As designers and fashion buyers in the industry do not always agree on portfolio’s and styles, or the marketing of certain collections, it is a good training ground for the students to learn essential cross-functional collaborative skills pre-industry.

The students also conveyed the immensity of the opportunity afforded to them through the exhibition, as they engage the professionals they are trying to get direct access to in the fashion industry- in their own customised setting. One second year Fashion and Buying student that the @CetteCulture team spoke to described the event as one that “…encourages the teams and students to bring real practical innovation and focus on the “newness” in fashion, that will drive [our] careers and industry forward.”. Not only did they achieve this in spades, but speaking as an independent party at the show, we believe some of the designs and intellectual property on display could easily be trademarked and sold by the young designers and their teams for a pretty penny.


Denim and a Dream- Second Image


Much like the material that the fashion students worked with you could tell that they had been put through a laboured process to get to the finished product. The students from both fashion design and fashion buying shed light on the testing 3-month journey that was the backdrop to their approved collections. Some students descriptions of early ideas and initial planning in the project paralleled a canvas of acid washed denim: sporadic, passionate, contrasting and emotive. During the process, some of the collaborators concepts were stressed and put through a rinse wash of questioning by their fashion buying teammates, just as some from the fashion design camp grated and stone washed some propositions from their counterparts in the same vein. However, all involved admitted to having their tinted perspective and ideas cut, re-styled and tapered along the way to make room for true, commercially viable couture pieces. In the end you could sense the elation from the students as they presented their bespoke ensembles. We also admired their professionalism as they networked and mingled with attendees, bloggers, vloggers and @Wrangler insiders. You could still quite literally feel each student’s sense of hunger to become the new disruptor in fashion.

Though the event was a great opportunity for sewing together both current and new schools of fashion by means of denim, it was very exciting to get a sneak peek into what our future icons in fashion and design are trying to achieve with an ordinary, everyday, commonplace textile.

Kudos to: @RavensbourneUK ; @fashionbuying_ravensbourne , @ravensbourne_fad , @ravensbournefashion706 –  @OxoTowerWharf , @Wrangler and @VFCorp for putting this all together and pushing the new visionaries forward.



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business, Equality, finances, Founderfest 2018, Game Plan, KPMG LLP, Money, motivation, start up, Tech, VC


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C’ette Culture + Foundervine, KPMG LLP, and Hatch Enterprises presents: Founderfest 2018

After weeks of back and forth emails, telephone calls and face-to-face meetings, we are happy to announce that C’ette Culture will be officially partnering up with Foundervine and their supporters – KPMG LLP and Hatch Enterprise – for their upcoming, full-day start-up festival “#Founderfest2018”.

Even in the west of the world today, the taboo question in business culture remains: just how balanced are the accesses to opportunities, in industry, for absolutely everyone? The new generation of entrepreneurs and business leaders require answers to help direct and shape this part of the economic landscape – irrespective of race, background or walk of life.

Founderfest - Girl- middle image

The Foundervine organisation breathes a breath of fresh air into this socio-economic matter of opportunity and diversity. Through an engaging series of talks, panel discussions and interactive sessions, “… [Founderfest will] equip young people with the tools and resources to launch their own ventures… to foster the next generation of innovators from diverse communities in the UK” declares the Foundervine Founder. So it is only right for us at C’ette Culture and Foundervine to merge together to celebrate diversity and ensure we play an essential part in making the playing field even for all.

Ensure Friday 9th March is vacant in your diaries. We will be assembled inside the UK Headquarters of one of the worlds ‘Big Four’ professional service networks! Location? Where many of Europe’s tallest buildings are situated – London’s coveted square mile!


London HQ

15 Canada Square

Canary Wharf

E14 5GL


See you there!

Tickets Available: Click here


Founderfest 2018 end image






Elite Sports, Exhibition, Fitness, fun, Health, motivation, self growth, sports, Wellness

Calling All Rehab Experts and Elite Sports Professionals

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C’ette Culture have an exciting announcement to make!

We are delighted to announce that we – for the very first time – are an official partner of two industry-leading events, COPA and Elite Sports Performance & Rehabilitation Expo, taking place at London’s ExCeL on 9 & 10 May 2018.  


Our goal is to celebrate creativity in every culture, and instead of being silent partners, we are going to be filming from this joint exhibition. We hope to capture every memorable moment of the largest sport, health, fitness, and rehabilitation trade show in Europe.


Through the shows’ 180 seminars, 300 suppliers, live demos, masterclasses and unrivalled networking opportunities; visitors who have registered for their free tickets will see first-hand all the innovations revolutionising the elite sports and rehabilitation sectors.

Elite Sports Physio pic 2018


COPA is the go-to event in Europe for ambitious rehab professionals. Built on a foundation of leading industry knowledge and expert insight, the show is peerless in the level of education, advice, and opportunity it provides chiropractic professionals, and presents an essential platform for the future success of chiropractic practices everywhere.


If you’re an elite sports professional looking to improve performance and aid rehabilitation in your athletes then the Elite Sports & Rehabilitation Expo is the exhibition you need to attend. Across both days, attendees will be able to access a world of innovation and education, delivered by sports performance experts and rehabilitation practitioners from professional sports clubs and elite level universities from across the globe.


Want to come and see what historical sporting moments we will be catching on film? Then register for a free ticket and join us at the events, in London, this May!





christmas, Cinema, Communication, dvd, entertainment, Family, Friends, Friendship, fun, Game Plan, Happiness, Life, Love, media, movie, movies, new year, Planning, relationships, Social, Trending, TV, TV shows, winter warmers

C’ette Culture – Winter Warmers

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Winter Warmers 2017- finished dinner table shot- nice

You’ve done it to yourself again! Out of the kindness of your heart and in line with the Christmas spirit, you made the offer that no one could refuse: you’ve offered up your home for the holidays. Right now you see yourself running your kitchen tighter than a ship commanded by a marine trained chef, carving the glorious bird, pulling crackers and opening gifts like you see in the ads. The only factor to ruin the festive flow on Christmas day has been heinously overlooked (as always) and the ever thundering elephant in the room at any reunion starts blaring:

What do you do when there’s nothing left to talk about?!  

And it’s not a case of if,  rather, it is always the case of when- and the right way to handle those awkward tumbleweed scenarios. If you feel the social anti-climax approaching as the festivity begins to leave the room, remember to pull your partner to the side, compose yourself and prepare to implement the C’ette Culture Christmas survival guide in the living room. Hands in everybody: 1-2-3- Break!!!

Post-Turkey Strategy for:

The Parents

As a team we struggled to find a good enough movie to bridge the gap for this group during the holidays. Now this particular warmer, The Intern, is not necessarily as Christmassy as it can get, but it is a comedic gem from Anne Hathaway and Robert DeNiro that will add to the warmth of the mulled wine in all your coffee mugs. This particular movie is a respectable way for both sides to say ‘we love you guys, and thanks for being with us’, without having to utter a word or leave the comfort of your seat in the process.

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Outlandish In-laws (survival mode)

Though you haven’t seen these guys for a while you had a random chat leading up to this year’s holidays. On the call you both overextended your generosities in goodwill expecting an amicable agreement to ‘do a big one next year’- but you talked yourself into officially hosting the family bonanza and can’t back track now. This particular part of the herd is complex to plan for, for two reasons:

  1. The all to ambiguous word ‘We’ in prior communications
  2. If they do bring their kids- what demographics will you have to work with?

First, get yourself onto their Facebook and Instagram to brush up on the following: names, birthdays, anniversary and holiday pics (you know- the general conversation starters). But most importantly find out if they have recently added to their contingent, or, possibly expecting (i.e. babies). If they are not bringing any children then our selected warmer for you and team 2.0 is The Family Stone. With the legendary all-star cast this timely ice-breaker will encourage everybody to let their guards down and be civil for the rest of the day. Well at least to each others faces that is.

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With that being said, if the word ‘we’ is indeed a Trojan horse and they are bringing a small clan with them, then take heed to the alternative power plays that may save you this Christmas. If the oldest child in the group is under 5 years old then Tim Allen’s The Santa Claus is the seasonal classic that will pacify the tykes and grant the adults a quiet afternoon.  But if the youngest of the munchkins is 8 years old, and the question of Santa’s existence is becoming more of a rites of passage for the children then Home Alone 1 and 2 is the right slice of escapism that will let the question linger just long enough to get you into boxing day.

Overall message

  • no kids :                                                    The Family Stone
  • with kids under 5 years old :              The Santa Claus
  • with kids 8 years old and over:          Home Alone 1 and 2

Old Friends and Flames

After several debates in the office and brainstorm sessions, we have decided that if you are inviting a personal ghost from Christmas past to join you for the holidays then there can only 2 real contenders in this category: The Best Man Holiday and Love Actually.  Both movies will be the gift that kept on giving of all the choices. Having so much to offer in regards to casting, range, plots, drama, humor, tear-jerkers; both movies appeal to every emotion known to man in just one sitting. Watching one, the other, or both- we guarantee no disappointments from start to finish.

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If these two movies don’t rekindle friendships after spending most of Christmas day together then nothing will.


The Grinch Within

Now for this member of the #cultured, the white bearded  red suited cookies and milk grabbing kleptomaniac that visits once a year (with goods that cannot be accounted for) has never had a real appeal. This time of the year is just one big holiday, nothing more-nothing less. No tinsel, no tree, no gifts- no problem! C’ette Culture recommends both Sherlock Holmes and The Hobbit to unbar the humbug for this type of Scrooge.

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Why- you may ask? Because we know that underneath all that aloof and nonchalant exterior is someone who is appreciative of all the friendship, giving and comradery that comes with this time of year, whether they want to admit it or not! Though they ploughed through your non-Christmas dinner which included Turkey, potatoes, yams, cranberry sauce, Pigs in blanket,Christmas Pudding, Christmas Trifle and mulled wine etc (you know, that non-seasonal stuff), you can use these movies as your non-festive way of letting them know that you are glad they came and you’re happy they spent the holidays with you. Even if they believe that Santa’s accounting audit would fail an SEC stress test, or that he would at least be in breach of some union codes with his elves, they still do have the right to celebrate however vicariously with you and yours.

Room At The Inn

This section is for you- yeah, you!! Mr and Mrs last If you intend to ‘sojourn’ at the eleventh hour or book something spontaneously ( as in letting the unexpecting party know that they should be expecting you to visit, ahem, into the new year), or present yourself as the weary lonesome traveller this Christmas, then arrive correctly with the right entertainment.

Like the wise men, come bearing gifts, but bring a special something for the inn-keeper too. Suits (the box set), is C’ette Culture’s undisputed choice that will literally keep everybody happy. The well written storylines, edge of your seat suspense, love, hate, clever twists and turns, and the occasional heartfelt revelation will allow your hosts to tolerate you a little longer while you finish your personal countdown as to when you should leave.. a few days into the new year.

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So for the #cultured you’ve been given you some holiday game plans. You know which plays to make to bring it all in, no matter the outlook or terrain. Whether it is applied via Netflix, DVD or Blu-ray make the magic happen. Don’t get caught out and clearly scavenge on dying conversations, or appear standoffish like Clint Eastwood with the good, the bad and the ugly guests around you. Instead let tinseltown’s moving pictures carry some of the burden for you as you enjoy being around friends and family one more time, and declare the immortal words of Charles Dickens’ tiny Tim to your loved ones that came:

‘’A merry Christmas to  us all: God bless us, everyone!’’


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business, Communication, entertainment, finances, Job, Life, Money, motivation, politics, Saving, self growth, Social, Social Media, Tech, Trending, TV, Uncategorized, Work

Real Bosses are ‘UBER’-Smart

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We already know what you’re all thinking: ‘stop the bus, C’ette Culture said what?!’.


Let’s get things straight from the top – we are talking about real bosses. So before you get things mixed-up, C’ette Culture is not talking about project managers, beloved department managers or supervisors. We are not even talking about those with degrees or PHDs from the prehistoric ivy league institutions. We are talking about the original MVPs before the company had MVPs! You know the people that laid the very first bricks to the empire before the high rise office buildings shot up? Those who earned that corner office bigger than your studio apartment, with the boardroom seat within walking distance? We are talking about those who nurtured that ‘idea-baby’ into a living breathing dynasty: yeah, that boss! Those visionaries that turn their passion and opportunities into profit, with a hunger to leave their own imprint on history.



If ever there were a company that embodied the the mentality of a ‘real boss’ it would most definitely be the travel-on-demand tech phenomenon: UBER. Launched in California in 2009 with the dream of having a continuous and trackable cab service that is ready exactly when we are, at any time of the day via a simple mobile app. This business model seems quite logical to today’s consumer but this new commonplace practice has only really revolutionised the commuter experience in the last decade. The capitalisation of this gap in the marketplace is what has granted the company a powerful presence in over 479 global cities, in over eighty countries- generating the tech service firm a stock market valuation in the region of $70 Billion.

And yes, we do acknowledge that the company has been embroiled in legal issues with its own drivers in the last few years, and the group will not appear on the Christmas gift lists of certain nations like France, Germany or China, heck the city of London is trying to put the young millennial company in time-out. Yet it is still the cool kid on the block that is kicking economic butt and taking names wherever it goes globally.



DI-VER-SI-FI-CA-TION : The Sound of Progression

Firstly, let’s remember that Uber is a tech company before anything else. Primarily it provides a monitored cab service to its fans  user base to enhance  the efficiency, security and convenience in the commuter experience. Like UBER, real bosses know that it’s all about finding, creating or simplifying a product/service that meets the needs of the people, gives the brand and product something of its own unique identity amongst the crowd, or simply creating something completely new altogether. Once established real bosses try and find new ways to keep their customers hooked into their community by creating, or further developing relevant product ranges and brand extensions that their desired audience also identifies as useful, efficient, easier.. better.

Exploring options focused on adding or improving value, particular qualities and efficiency to its  services, global players like UBER learn to experiment further afield and tap into different, more lucrative pastures for future payoffs- creating new fans and customers in the process. For UBER these other offerings include things like:


*UBER RUSH – The on-demand courier service. Secure a messenger to your location, give delivery instructions and then hand over your package to be delivered by the messenger in record timing (PS. only reasonably sized items – so no Baby Grand Pianos for delivery guys).

*UBER EATS – Another on-demand take away service that shows the status of an UBER users food order from listed restaurants on the app to their doorstep (have order within 30 minutes or money off the next order). With no need to tip you can pay for the service via your existing UBER account. It’s already in 16 major global cities including London, Paris, Singapore, San Francisco, and Toronto. Basically think of any major city in the world (tic-toc, tic-toc) and Uber EATS is probably there already.

*‘XCHANGE LEASING’ (a.k.a. UberBank) – Already working with PayPal on taxi app payments (2013), accepting payments by American Express reward points (2014), teaming up with Zopa on car loans for drivers in the far east , and managing cash payments in India since 2015- some financial eyebrows have been both raised and furrowed. To add more fuel to the fire UBER has started issuing bank loans solely for vehicle purchase in Vietnam, Japan and others (2016) in partnership with the Toyota Motor corporation. UBER’s fans, global markets and banks are waiting (and some dreading) for the day when the company officially admits that it wants to become its own Bank too.

*OTTO – self Driving cars. Pretty self explanatory we know, and to nobody’s surprise UBER has wasted little time in the driverless car race and has been testing its own automated cars in Pittsburgh, USA and north of the boarder. The test cars have been fitted with radar technology, environmental sensors, hi-resolution cameras, laser scanners and a ‘driver’s seat’ analytics system as part of its armoury. These UBER cars are currently scaling city streets and learning major city maps as we speak. UBER’s artificial intelligence is undoubtedly going places.




These are some of the guys and gals who are building empires right under our noses, with respective portfolios spanning from music and entertainment, to tech, venture capital and wealth management, all the way to moon. Yes, you read it right – the moon!


Sean ‘JAY-Z’ Carter (he’s more than a hustler)

Estimated net worth: $810 Million

In his early years Mr Carter used his quick wit, sharp networking  and negotiation skills in the streets of New York before entering the music world. Once he asserted his dominance in the industry through his very own record label, he started venturing early into the world of movie production, boutique alcohol brands and fashion- so it wasn’t a hard-knock life after all!  The Bruce Wayne of the music industry has many fingers firmly placed in pies that we can not even begin to fathom. This icon is more than an artist- he’s a well informed, well-skilled serial owner of whatever it is he chooses to invest in. So our clear response to his jazzy classic ‘Can I Live’, from the multi-platinum debut album ‘Reasonable Doubt’ is: yes Mr Carter, you can…a whole heck of a lot!

  • Industries: Music, Television and Film, Advertising, Fashion, Food and Beverage, Sports Management, Technology, Investments and other consultancy.

  • Brands: RocNation group of brands, 40/40 Club(s), Tidal Music, Translation Media Agency, Arsenal F.C., Brooklyn Nets (…and the list literally goes on. No, seriously!).


Ashton Kutcher (his business acumen can’t be Punk’d)

Estimated net worth: $200 Million – $250 Million

Contrary to popular belief models are more than just pretty faces, or materialistic air-heads. Kutcher, a former runway model, is well known in A-list circles to have a surprisingly high IQ and futurist mindset. Originally studying to be a Biochemical engineer in college (i know, right ?) he took on modelling as one of his many odd jobs to pay the bills at the time. His big break came when he landed his role as Kelso on hit TV series ‘That 70’s Show’, and spun off the mischievous nature of his character’s role on the US sitcom into his own comedic reality show ‘Punk’d’ (which he directed and produced in partnership with MTV). The opportunities he created for himself and his staff by directing and producing projects for mainstream TV stations and global movie production studios has generated enough wealth for him to fund, invest and capitalise on his other passion: technology (via his venture capital group ‘A-Grade Investments). Kutcher has part ownership in major tech companies used by the #Cultured, including brands and services like Skype, FourSquare and many many others. So it was only fitting that he was cast to play Apple’s founder in his most recent movie ironically called ‘Jobs’- something Kutcher will probably never need again.

  • Industries: Fashion, Television and Film, Technology, Venture capital and Investments

  • Brands: Katalyst Films, Katalyst Media, A-Grade Investments, Sound Ventures



Jennifer Lopez (Her love may not cost a thing- but her initials do!)

Estimated net worth: $360 Million

Beginning her career as a back up dancer for pop artists J.Lo kept herself busy and built up her name and brand as a performer to the point that she started touring the States and Europe with Janet Jackson. Lopez’s big break came from the silver screen in the movie ‘Selena’ where she starred in the biographical piece on late Latin music legend and songstress. The movie was a box office hit and catapulted Jennifer from the background to the forefront in Hollywood and Latin-American media. Her biggest fan came in the form of Sony Music exec Tommy Mattola, who gave Lopez her first record deal (in which she released the globally charted top 10 hit single ‘Waiting for Tonight’ on her first studio album).

Known as the hardest working woman in the business by this stage (due to her heavy film and music recording schedules), Lopez understood that she could centralise her brand to her loyal fan-base and community by introducing other offerings and brand extensions through other means: from fashion to fragrances, self-directed and produced films and TV shows, along with a Latino-focused mobile communications empire. With her success and special influence in the Latin community Jenny from the block now commands some of the biggest buck$ not only online and in entertainment, but on Madison Avenue; her initials even have a section of the Hollywood Walk-of-Fame amongst other assets. So we guess she is ‘…gonna be alright’.

  • Industries: Music, Television and Film, Fashion, Telecommunications

  • Brands: J.LO (couture, perfumes and accessories), Nuyorican Productions, Viva Movil



Kevin Hart (laughing all the way to the bank)

Estimated net worth: $120 Million

Hart, a Philadelphia native was born into very humble beginnings in a not so funny set of circumstances. During a spout of odd jobs, including working as a shoe salesman, even training to be a male stripper, Hart took centre stage entering comedy competitions across the east-coast of the States. Funnily enough Kev’s big break came through music mogul and fellow serial entrepreneur Damon Dash under the Rocafella Entertainment brand- casting him in a series of independent movies and cult classics like ‘Paper Soldiers’, along with a cameo on music industry documentary ‘Death of a Dynasty’.

Since the early 2000’s the stars of Tinstletown have shone favourably on Mr Hart and his craft, as he steamrolls through Hollywood slam-dunking one big silver-screen blockbuster after another.This is all while ‘bionic Kev’ manages his fully functional international comedy tours each year; rumour has it that Kevin’s schedule is so hectic and pre-booked that he has a two-year waiting line formed of mainly movie directors and tour bookings (…we’re pencilled in somewhere between- probably and never, in May 2020!).

Not surprisingly that’s not all about Kevin. This Hart has many veins to the money supply and coincidentally his next big focus is now on health and fitness. The star turned athlete is now the newest major powerhouse player  for team Nike- and boy is he proving to be their King of Harts on a social media front. By leveraging his 52 million social media followers to actively engage with him at global fitness events (hosted and part-sponsored by himself and his partners at Nike), he is proactively incorporating this particular sportswear company into his lifestyle essential brand that successfully targets followers, and interactively studies its desired market using its products at events in real time. Every marketer’s day-dream. Even then the madness doesn’t stop with Kevin. Due to the global success of his lifestyle fitness programme it is believed that he has secured, and is personally managing the global brands and contracts of the fitness trainers involved in his Run With Hart company. Gravy-train or what?! With a savvy portfolio like his, he can clearly laugh at all of our pain every single day for the rest of his life. Well done Kev!

  • Industries: Entertainment, Film, Sportswear, Health Nutrition and Fitness

  • Brands: Hartbeat Productions, Hussle Harts footwear (Nike partnership), and Move With Hart promotions



Jeff Bezos (He roars, and the Amazon Echo’s)

Estimated net worth: $93.1 Billion

The guy who dethroned the great Warren Buffett to the second richest man in America, and the new richest man in the world (according  to analysts at Forbes) is this millenniums man to watch.

After choosing to leave a lofty high-roler banking analyst job just one year earlier, his company- Amazon, was started quietly by Bezos in a Seattle Washington garage in July 1994- a thousand miles north of the newly developing tech mecca of Silicon Valley. Selling all types of books and textbooks with the mantra of ‘Get-big-fast’ he soon started selling toys, tech and even went as far as selling second-hand military tanks. The site was on organic grass roots success due to the fame it received from its  customers and fans by pure word of mouth promotion around its service efficiencies. However, with all its success the company was mainly in debt and close to bankruptcy throughout the 90’s, and most stock markets from Wall Street  to Tokyo actually bet that Bezos and the company would fail. That is until 2002 when Amazon finally posted a profit as a business. The grey cloud over this prime player moved and allowed money to finally grow on Amazon’s tree’s, and the profits to be shared by its shareholders.

With a fresh surplus of cash and a company culture that invests heavily in R&D, Bezos and his rock star company began creating new ways to thank and excite its loyal customers of the weird and wonderful. New offerings such as: Kindle, Prime services, AmazonFresh, Zappos- and many many others were slowly making his company’s services an essential part of the world’s daily living. But typically like any real boss, Bezos has continued to look forward, thinking further afield on how to please his present and unconverted fans. With this in mind his extended industrial pursuits now focuses on the world of travel and the commuter experience. Even though Amazon will give the world driverless cars, drone delivery services and the like, that is not the final end game. Ladies, gentlemen, and the #Cultured please get on your feet and put your hands together for…BLUE…ORIGIN. This is the secret weapon, and love child shared by Amazon and NASA that is rarely ever talked about, or spoken of. It is Blue Origin – the space exploration company for the general public that will cement Bezos as the real ‘Boss’ that did it all- from online, to in store, at the wheel and in space.

  • Industries: E-Commerce, News Media, Aerospace Exploration, Automotive

  • Brands:, Amazon Fresh, Blue Origin, The Washington Post, Kindle, Zappos


So  for the budding entrepreneur in us all, and for the entrepreneurs at other stages in the journey to ‘bossdom’ its fair to say that it takes more than reading books to be in business. There is no real science behind running your own business as no two company’s stories are ever the same, whether it be a coffee shop in a small town or globally floated company on the stock market. But, as a real boss it’s up to you to decide what your company is passionate about or good at, it’s up to you to formulate a business plan towards that dream, its up to you how far your company’s service offering stretches, its up to you to network, and more importantly its up to you to put in the work whether or not people are looking.

Looking at your business, or business plan right now (no matter how big or small) honestly ask yourself these 2 questions:


  1. Are these the only customers my business can truly serve?
  2. Am I using my opportunities like a real boss?
Communication, Friends, Friendship, Life, media, movie, movies, relationships, Social, Social Media, Tech, Trending

Emojis: How Many, Is Too Much?

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We all love them, they’re cute and playful… ah heck, there is even a blockbuster movie coming our way to remind us that they rock. Yet, the question has presented itself as to whether it is possible to ever have too many, or too much of those little good things in modern communication. Why? You may ask, well buckle up and let’s go through this digital conundrum together.

So, we all have that one friend- that friend who loves to keep on going both in person and over the phone, but can’t read between the lines- or take a hint to cut the conversation short. These said friends also carry this particular trait into their online presence and messaging platforms. The overkill comes in the form of what we call ‘HYPER-EMOJING‘.  @CetteCulture would define HyperEmojing as:

“A situation in which a message- whether via text, direct message (DM) or email- is over populated with more than 5 emoji icons in one reading.”

You may occasionally receive Hyper-Emoji’ messages from some friends from time to time, but it’s the instances when the same culprits keep on striking (and Mr and Miss Itchy fingers regularly sends us that chapter long text to read to begin with- followed by a herd of emoji’s that can sometimes leave us lost in translation). A message with so many images, it would leave the ancient Egyptians confused.


Socially Awkward

Emoji Image arcticle 3- faces

Now some people might be saying “Yeah, so! What’s the problem?”- our response to that part of the world population is: nobody wants to watch a short cartoon after reading your long text, DM or email. Seriously! As the long-suffering recipients of the aesthetically emoji-fied goods we have come to agree with the immortal words of Queen Vic after reading a message from you: “We are not amused”. But because we’ve known you for years pre-Facebook, follow each other on Instagram, probably have to interact with you in person within the week in some social setting, and call you friend(s) we haven’t got the heart to tell you to STOP! Or tell you that that many emotions should only come out in group therapy sessions. So we’re stumped as to how we can tell our friend about their condition without getting the angry or crying emojis in their next message.


Digital etiquette

So the question still remains with the pictograms: how many is too much? But we believe that there is an even more fundamental and controversial question to consider over all: Can your message go without it? Has the sender considered the recipients time, vision and data limit- because if the tables were turned would they want to read hieroglyphs from their BFF’s all the time? A little consideration speaks volumes (because you shouldn’t have to mute a friends WhatsApp convo for the sake of your sanity).

We are not a think-tank with special scholastic insight, neither are any of the following the law in any corner of Google’s earth- but we do feel we have some suggestions to make things that little bit easier for all of us. Here are some ground rules the editors from @CetteCulture think can help:

The Emoji-Code

  • Is the emoji necessary?
  • Does the emoji fit the context and intent of the communication?
  • Three emojis is the maximum for any occasion
  • Five emojis or more is pushing the envelope


Emoji Image arcticle 5- pillow faces


“Emoji-nal” Intelligence

It’s really good and fun to be playful with communication but please be tactful and consider the reader of the message at the same time. Emojis are there to add effect to the message and not decoration, so don’t force the reader to have a visual overdose. Remember to think like a Native American when it comes to applying emojis to your screen-based smoke signals: keep it short and relevant. Don’t allow your emoji usage to be likened to that of a forest fire by destroying communication and text space in the process.


A Picture is Worth a Thousand Words (… on these occasions)

Again it’s not all doom and gloom on this side, as the following are examples of some exceptional cases for putting [all] the writing on the wall:

  • You’ve just won the lottery
  • Someone has finally ‘put a ring on it’
  • The baby has arrived
  • You’ve found the cure to a major illness
  • Your computer just crashed and you didn’t hit ‘Save’ a few paragraphs before
  • You’ve just walked into Narnia



If a particular friend, colleague or relative popped into your head while you were having a read, pass on this message from @CetteCulture and ask them if they agree- because you can indirectly paint the perfect picture and cause them to stop and think about their intended recipients, the next time before they hit the send button.



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Another Spider-Man Film!

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Peter Parker has hit our screens yet again, this time in Spider-Man: Homecoming (2017), directed by Jon Watts who brought to you Cop Car (2015), and Clown (2014). Two highly recommended films.

Already we have had Spider-Man with Tobey Maguire in 2002 directed by Sam Raimi, closely followed by the sequels in 2004, and 2007. Soon after, Marc Webb directed The Amazing Spider-Man in 2012, with its sequel 2 years later co-starring Jamie Foxx as Electro. Marc Webb’s version was the best depiction at the time although I wasn’t spiderman-tobey-maguire-header-1006431-1280x0fulfilled, nor satisfied with Electro; his performance wouldn’t have been missed had the film taken an alternate narrative path. Jon Watts brings an ominous mood to today’s version – very dark, and mysterious, yet he manages to give the audience lots of laughter striking a good balance which is certainly enjoyable. However, he doesn’t give the viewers the usual backstory that we are spoiled with. This is usually Aunt May, and Uncle Ben’s story, along with Uncle Ben’s demise. Alternatively, he relies on the knowledge of the viewer, and how well they know the superhero. This was a conscious decision made by the executives to allow more time in the film to tell different parts of the story, instead of rehashing something that most, if not all, are already familiar with.

Spider-Man: Homecoming currently grossed at $117 million in its opening week worldwide, whereas Tobey Maguire’s Spider-Man took $114 million, and The Amazing Spider-Man (2012), just $62 million. In the 2017 version, Peter Parker (Tom Holland) teams up with Iron Man (Robert Downey Jr.), and Vulture (Michael Keaton) to bring spider-man-homecoming-video-peters-suit-techanother narrative strand to the Marvel story. Although this is ‘another Spider-Man film’, it gives the newer audience members a chance to experience the comic book hero in motion picture. Seeing as Spider-Man: Homecoming is certified 12A, said 12 year old that would watch the 2017 version, wouldn’t have been able to enter the cinema to see any other Spider-Man movies previously made. So even though, the films are made every 4 to 5 years and seems repetitive, this is to not only to keep money churning in in Hollywood, but to give the ‘younger’ cinema goer a chance to relive what the ‘older’ cinema goer experienced. It’s a must watch version, and I highly recommend it!

In true Stan Lee style, this ‘MARVEL-lous Mastermind’ makes a cameo appearance so, be sure to stay until the very end of the film for more laughter. This is until the LAST credit rolls on the screen; do NOT move!



Written by

Deanna Russell – 


fun, Happiness, Health, Life, Love, mental health, motivation, relationships, self growth, Wellness


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Even though I’m still figuring out this crazy play called ‘Life’, looking back at the lessons learned over the years I believe I may have partially cracked it- that great code: the art of living.

It may all still be work in progress but here are my 4 easy steps to love your life:


Step 1: Think positively

This one can be hard. I’m not telling you to pretend to be positive all the time, however, having a positive mind-set is so refreshing. Life can be a struggle at times, but most of the time we think things, as well as add extra stress on our minds that are really unnecessary. When we wake up and think about the day, sometimes its only normal to think about the challenges you’re going to face. I’ve decided to stop this, and instead I now wake up every day and picture it as the best day so far (‘cos…why not!). Even if we fail or things don’t go to plan we must remember as cheesy as it sounds- tomorrow is always a new day; it’s the mistakes made along the way that help shape us into the people we are today, in order to be wiser tomorrow.


Step 2: Surround yourself with the best people

These are the people that want your growth, and shape you into the person YOU want to be. I never thought that this was important, until it happened to me. For most of us the problems are the same: “Yeah, my skin isn’t always perfect”, “I have a bloated belly”, “My hair doesn’t always looks nice” … blah- blah-blahhhh; these are some of these little things eat away at our confidence, and sometimes we surround ourselves with people who are quick to let us know about it. Generally I’m a happy go lucky, fun girl, but I started surrounding myself with people that brought me down, made me unhappy and exhausted my kindness in certain instances. One day it changed. Someone came into my life out of the blue that was like me- I found someone who helped me, and opened my eyes to people I could trust. Now I’m not saying you need someone to change your outlook on life, but being with people who love you for being you, people that support you at your highest as well as your lowest, and want you to grow is THE BEST feeling. It is so important to KNOW YOUR WORTH and have people that appreciate you, and that you can appreciate too. I have friends that are honestly like family.



Friendship group talk- multi-colour

No matter how big or small your circle is, always make sure it is one that fills you with love and keeps you grounded. Everyone is so special in their own way and I really believe that when we encourage one another and bring out the best in the other person, it also allows us to bring out the best in ourselves. It happened to me, and I can promise you right now my life has not been the same ever since!


Step 3: Self-confidence

This is such a hard topic, especially because of the society we live in now. We want that perfect selfie, that flawless face, that ‘Instagram body’. But ladies (and gents) learning to love yourself is the key to everything! It is hard, and I’m not even there myself, but I have done things I never thought I would do; and steps 1 and 2 will help you get to step 3.

I cannot stress how much time I spent feeling down about things- it’s mental! Rather than always thinking of the bad things currently in your life, the things that bring you down etc, try and think about the fact that you’re healthy, happy, surrounded by the best of friends, family, and maybe even a partner. Think about what you did today that was amazing (no matter how big, or small), or the steps to that change that you’re going to make tomorrow, or the day after that: because every day that you open your mind to the world of possibilities, the more you will love life!


‘We want that perfect selfie, that flawless face, that ‘Instagram body’. But ladies (and gents) learning to love yourself is the key to everything!’


Step 4: Laughter really is the best medicine


Now I’m not telling you to go start randomly cracking jokes left, right and centre to yourself (…by yourself, ha ha), but have a reason to smile; have a reason to make someone’s day. Be who you want to be: if you know you’re loud and crazy, embrace it! If you know you’re more subtle and sweet, that is also fine too! Be you and stay true to yourself because things are never as bad as you think they are.

I want everyone to challenge themselves: push yourself out of your comfort zone! If someone challenges you to try something totally new [and legal] – do it! Being a happy person benefits your life and people will genuinely gravitate to you for it. I’ve gotten things in life just from being my own brand of happy, fun and funny- and let me tell you it can also get you OUT of things too! Be cheeky, be charming, be YOU and really enjoy YOUR real life story in your own skin with true friends.

Think along the lines of Dr.Pepper when it comes to being yourself :-




(These are things I wish I could’ve told myself a few years ago).







Written by


Millie Miles –



media, movie, TV, TV shows

Get Out Movie Review

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When Meeting The Parents Has a Deeper Meaning *contains spoilers*

I’m not usually part of the clan that runs to the cinema when there is so much hype surrounding a film, I will go based on whether the film is worth watching at all in my opinion. However, everyone that I spoke to, (which was everyone) told me that Get Out is a must see movie. So I decided to see what the buzz was all about; bearing in mind I had watched the trailer late last year.get-out-daniel-kaluuya-allison-williams-slice-600x200

Director, and Writer of Get Out, Jordan Peele commonly known as half of the comedy duo: Key and Peele. Keegan-Michael Key being the other half to the partnership. Their show was extremely popular through 2012-2015, and can still be watched on Comedy Central’s YouTube channel. Get Out is Peele’s directorial debut, which is currently (April 2017) grossing at $156 million worldwide, and has surpassed The Blair Witch Project (1999) that grossed $150 million. In Get Out, black male lead, Chris (Daniel Kaluuya) visits his new girlfriend, Rose’s parents’ family estate. He has reservations about going as they are white, and this is the first time Rose (Allison Williams) is introducing a black boyfriend to the Armitage family. They arrive, and during their meet and greet with Rose’s dad, Dean (Bradley Whitford) a Neurosurgeon, and her mother, Missy (Catherine Keener), a Hypnotherapist, Missy, and Bradley learn that Chris is trying to quit smoking. She offers to hypnotize him, to alleviate him of his cravings but he politely declines. Later that night when he wakes up from his restless sleep to sneak out and have a cigarette, Missy catches Chris creeping back into the house, and sees an opportunity to persuade him to talk about him quitting. With a few clicks of her teaspoon on her teacup, and talk of his childhood memories and him blaming himself for not finding his mother when she hadn’t returned home – she was found bleeding to death after a hit and run. Chris finds himself in a deep and dark place: a Sunken Place. He can see and hear, but his body is paralyzed, and the click of a teacup controls this state of hypnosis.

Peele says on Twitter:


This place is clearly an allegory of the fears Black America have. Their anxieties have been engulfed because of the win of the Republican Party which placed Donald Trump into presidency late 2016.

Black America is still mentally enslaved by White America this is evident at the time when Chris meets the rest of the Armitage family, and their friends. The guests begin to bid as Chris is on sale unbeknown to him (and previously other black males/females that Rose lured to the house). The highest bidder wins in their game of Bingo for their/the black person’s most desirable attributes. I believe this is Peele metaphorically speaking about White America ‘buying into’ black culture and their ‘desirable attributes’. The Armitage family would use parts of the black men and women’s bodily parts to enhance their physicality, or their mental. Athleticism in the NBA is exemplary of this. Commissioner Adam Silver is profiting from the courtside, or his office whilst the NBA players who are predominantly black males are working on the ‘field’, and to add, the percentage of black coaches are very low. Conversely, is this a problem if the players are profiting too from their own ‘desirable attributes’? Is the system silencing black males? Surely they have a say in the matter.

The distinct contrast between Chris, and Rose’s skin tones, when they were clasping jungle-fever-movie-posterhands in Get Out made me think this could be a new age Jungle Fever film. This moment was very reminiscent of Wesley Snipes, and Annabella Sciorra holding hands on the film poster of Jungle Fever (1991). I don’t believe Spike Lee would have gotten the same plaudits as Peele had he made this film. Although Get Out is no way a comedy, Peele’s comedic background softens his delivery about the myths of post-racial America, it’s delicate. If Spike Lee, directed Get Out, the ‘message’ would have been more abrasive due to his distinguished pro-black films that he has written, and directed. It’s not to say that a comedy writer cannot make a horror, it’s that his audience may not take him seriously. They are so used to seeing Peele write and act in comedy that they don’t recognize the leap he has made from comedy to horror. This belief even started a hash tag trend on Twitter: #GetOutChallenge, where tweeters were making light of one of the characters in the film. Even though Peele embraced this, how hard hitting is the message of his film, and his accolade as a horror director. When Alfred Hitchcock was chosen to direct Psycho (1960), he too wasn’t taken seriously as a horror director as his background was mainly directing romance, mystery and thrillers. Hitchcock proved the critics wrong, and although at the time Peeping Tom (1960) was said to be a better film than Psycho – both horror films released in 1960, Psycho has stood the test of time, and is a canon film. Maybe with time Get Out may too become a canon film.

Peele says in his interview with Variety:


Peele ensures that the black male lead doesn’t get murdered which is a trend in pretty much all horror films that have a black male actor. From Omar Epps in Scream 2 (1997), to Mekhi Phifer in I Still Know What You Did Last Summer (1998). So, in Get Out not only does Chris save his own life, his friend Rod (LilRel Howery), a TSA agent, who shows up to help him leave the Armitage estate in the final act. The alternate ending would have been what we hear to be police sirens, is exactly that, and not the sirens of Rod’s TSA car. Chris then would have been arrested for the massacre, and murders on the Armitage estate. However, Peele said this would highlight that racism is still an issue in America. He instead, goes with the ending where Chris and Rod live up to the films name, and they ‘Get Out’. Peele describes this as a ‘positive feeling’, and Get Out provides the audience with escapism, knowing that there is no ‘real’ escape. Black America no longer have their black hero former president Barack Obama to be their savior, like Rod (in Get Out). They have a Far Right political leader for their president, and sadly more cases of black males dying at the hands of racism, and police brutality. So once the credits go up, and the lights come on in the cinema, Black America are back in their Sunken Place, and there really is no escape, or is there?


Written by

Deanna Russell –